How To Create a Facebook Business Page For Your Brand (2019 Edition)

One of the most common branding tips you'll find for your business or website is to create a Facebook fan page. For this reason, I'm sharing with you a complete tutorial on How to create a Facebook fan page for your business website.

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One of the most common branding tips you'll find for your business or website is to create a Facebook fan page. For this reason, I'm sharing with you a complete tutorial on How to create a Facebook fan page for your business website.

If you're not sure why you should create a Facebook page, read on!

A Facebook page is attached to your personal profile so Facebook knows who owns the page, but it’s a separate presence you can use to promote your business, brand or fashion store. Because pages are designed for business use, they have a number of features not available on profiles including analytics, advertising, and post scheduling.

To make sure you set up your page for success, take advantage of all of the features available to you.

Our target for you in this article is to illustrate how you can have a Facebook fan page for your brand in 18 minutes’ time.

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Why you need to create a Facebook page for your business:

Facebook is one of the most popular social networking websites out there, with 1.038 billion daily active users worldwide. By creating a Facebook fan page, you are allowing your potential readers, clients, and customers to connect with you.

Depending on your social media skills, you can engage your Facebook fans in conversations, and make your brand more notable. In fact, many companies are even using Facebook as an announcement channel.

With 1.59 billion monthly active users, if your brand is not on Facebook yet, you are losing a lot of good things on the plate.

Well, I am sure you are aware of these facts, that’s why you are all set to create a Facebook page for your blog or for your newly opened fashion store, mall, existing business, a new brand or maybe for your upcoming startup.

There are obviously other uses for Facebook as well, and we discuss those in other posts, but for the purpose of today’s post let’s get back to Facebook as a tool for business enhancement:

So, let’s dive into how to create a Facebook Business Page. Follow these steps and you’ll have your Page up and running by end of the day.

Step by step guide: How to create a Facebook business page

Facebook fan pages help you to brand, socialize and send messages to all of your blog or website fans. If you have not yet created a Facebook fan page for your blog, do it now and enjoy taking your website/brand to the next level.

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• Selecting the type of page:
• Go to this create a Facebook page link, and select the type of business you have. Selecting the proper category will allow your brand to reach the right audience.
  
  

  

  Selecting Facebook Page type

  For example, if you need a fan page for your website or blog, select "Business or brand" and add your brand name. Next, type "website" from the category menu.  This is not a vanity URL, but you can add a custom URL from your fan page later.
  

  

  Facebook fan Page Brand Name & Website Category

  Click on "Continue", and then choose your brand logo for your fan page. I would suggest using your official brand logo, and if you don’t have a logo, you can create one using DesignEvo.
  
  Note: Whatever shape the image is that you upload, it will be cropped to a circle. It displays at 172 pixels diameter in a web browser and much smaller in the mobile app.
  
  Once you are finished uploading your brand logo or picture to your newly created Facebook fan page, Facebook redirects you to your new fan page. Now, you will have a page like this (see image below), and you can hit “Like” and recommend people, and also edit page settings.
  

How to Edit Facebook Page Settings?

Once you have learned how to create a Facebook fan page, it’s time to learn how to edit your fan page. Having a look at this screenshot will give you many ideas about the customization options of Facebook fan pages.

Facebook Fan Page Architect

Notice the pointers, and follow the headings added below:

#1: Edit Facebook Fan Page

Facebook Page Settings

As you are editing your Facebook fan page, you'll find the admin panel of Facebook, and from there you can take various additional actions related to your newly created fan page. But we are talking about "Page Info" in this field you need to write about your business. Example: about your site, phone number, website URL, email, location, business hours, and much more.

#2: Create and Add a Cover Photo for Your Facebook Page

Facebook Page - Add a Cover

First you need to click on "Add a Cover" and you get a little menu and click on "Upload photo/video" and select your favorite facebook cover or contact us on our facebook page and ask for one for FREE.

Use Google Images and get ideas about facebook page covers and create your own one with FotoJet, Canva and DesignWizard an additional alternative to Canva.

After uploading your cover photo, click on the image to fill out the description. This is a valuable piece of real estate on your page, so make sure to utilize this area to share a tagline or a price point, and to include a link to your website or a product landing page.

Then, if someone clicks on your cover photo, they will find out even more about the page or your business.

#3: Add a Call-to-Action Button to Your Facebook Page

Adding a call-to-action button to your page gives people an easy way to do things like sign up for your giveaway or newsletter, buy something, learn more, and more.

Add a Call To Action button to your Facebook business page cover photo

Once you click on "Add a Button", which is located just under the right corner of your cover photo, you will be prompted to choose from six types of standard buttons.

You will have six types of CTA buttons to choose from.

The "Make a booking with you" option has two buttons.

• The Book Now button lets people book an appointment with you.

The "Contact you" option has six buttons.

• The Contact Us and Sign Up buttons both take users to a form on your website for lead generation or subscriber capture.
• The Call Now button lets someone call you with a single tap of the button.
• The Send Message button opens a private Facebook message between the user and your page.
• The Send Email and WhatsApp button lets people email/message you directly from your page.

The "Learn more about your business" option has two buttons.

• The Watch Video button takes people to a video on your youtube channel, website or on Facebook.
• The Learn More button will show someone more information about your business.

The "Shop with you"option has a two button.

• Shop Now and See Offers gets more people to see and buy products on your website or your page.

The "Download your app or play your game" option has two buttons.

• The Use App button takes people directly to your app and will increase downloads or engagement.
• The Play Game button lets people download or play your game.

The "Join your community" option has single button.

• The Visit Group button lets people direct to your facebook community/group and will get more members in your group.

Explore all of the types of call-to-action buttons to see which is the best fit for your business and click on Next button and paste your link on given field and click on Finish. Done!

#4: Invite Facebook Friends to Your Facebook Page

Good news! You no longer need a script to invite all your friends to like your facebook page!

Facebook recently just rolled out a handy new feature that allows you to invite everyone to like your page.

The first step towards inviting people to like your Facebook Business Page is, of course, to actually have a Facebook Business page.

If your Facebook Business Page is set up and ready to go, then read on!

• Just click on the "See all Friends" and A pop up will appear.
  
  

  

  See All Friends

• Step 1: Click on "Select All", consider your use of the Select All button carefully - are all your friends and acquaintances really interested in your facebook page, or will they be annoyed by being invited to something that is not relevant to them?
  
  

  

  Invite Your Friends to Facebook Page

• Step 2: In addition, the bottom of the invite pop up gives you the option to send invites in Messenger as well. This option can be a good choice to make sure your invites are actually seen - not just lost on the invites page forever.
  
  
• Step 3: Once you have selected all the friends you want to invite, click "Send Invitations." There you go - you've invited your friends to like your Facebook business page!

#5: Facebook Fan Page SEO

In this post, I’m not going to elaborate on how to optimize your Facebook page for SEO, but it is important to note that your "About" section works as a meta description with search engines.

For this reason, you'll want to write your "About" section carefully, so that it is easier to rank for any keyword using a Facebook page.

So - choose your name and the contents of your "About" section carefully.

Here is how my Facebook page is shown in the search engine:

Facebok Business Page SEO

#6: Facebook Fan Page Timeline

Like our Facebook profile, this is the wall for the Facebook fan page. You can use it to upload images, text, share links, ask questions, add polls, check in and upload videos. I would suggest that you use it as creative a manner as possible. I also suggest you work on asking interesting questions and engage your users in conversation.

#7: Fan Count / Increase Facebook Page Engagement

This is one number which we would always like to see increasing! You can refer to the tips in my upcoming posts on increasing fans on your Facebook business page, and watch this number grow.

You should also download the official Facebook page manager app for Android & iOS, which would make it easier for you to manage & update your page from your smartphone.

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• Useful Links 
• Download Android App | Download iOS App

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I would love to know if this guide helped or inspired you to create a Facebook business page for your business or website. Do you think it’s necessary to have a Facebook page for every brand and business?  Tell us what you think using the comments section below.

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